We deliver serious results.
You leapfrog the competition
We anticipate what customers want
(before they know it themselves)
Beyond the 360 profile
to human first
We transform GDPR into
a strategic asset
We operationalise customer intelligence to deliver more predictive analytics, more effective marketing and more loyal customers. And millions in incremental value
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We observe billions of sequences of action and reaction, applying proprietary data science to fuel intelligent data-driven journeys. Customers feel seen and heard; you deliver a game-changing customer experience.
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We introduce you to the humans behind the data so that you can make better decisions for customers (and for your bottom line).
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We securely hold the entirety of a customer’s data in one place, connected around an individual in a Single Customer View, accessible and auditable at a moment’s notice. GDPR-compliant, and a platform for building trust with your customers.
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How it Works
We ingest all your customer data at almost no effort to you. You do not need a centralised warehouse – we accept any feed, in any structure, then organise it to enable better decision-making.
After validating every event, we organise so it describes a person – into actions (something you do), attributes (something you are) or entities (something you use), generating and keeping your complete relationship history with each customer.
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A client’s multiple and disparate data sources are uploaded via SFTP or an API (at any cadence) where they are transformed using fully configurable ingestion into our dynamic data model, serialised using Thrift and Parquet formula (for optimum storage and retrieval) and finally stored in an immutable data store with a column-based structure for enhanced performance.
Our open source ID generator assigns a monotonic ID to every event, guaranteeing sequential data order and enabling unification of disparate data sources at scale. Finally, our tech stack enables data to be joined and aggregated at scale and is lossless.
How it works
This is the bit no-one else does, the bit we have spent years perfecting. With blazingly fast data pipelines we transform raw data into human-like 360 profiles that accurately represent your customers as people – their habits, interests and motivations.
Proprietary data science — bespoke algorithms together our Intent Graph find the patterns in your data to create a unique ‘data brain’ so you can see how customer behaviour impacts your KPIs.
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“InterestRank“, our behaviour to interest algorithm starts with the action data we have collected, and extract the interests from this data by referencing our proprietary Intent Graph. For example, a call to Topshop is mapped to the Topshop URL and referenced against the Intent Graph to extract related keywords and concepts. Our ‘interest inference’ algorithms provide the wider context
Then our ‘interest inference’ algorithms provide the wider context for an action, e.g. High Street Fashion, Celebrity etc., so we can understand the ecosystem of related interests as well as the detail. Finally, each action is assigned an ‘action to keyword pairing, which we score for importance using multiple variables — frequency, popularity, source, recency and relevance for the individual user.
The result: highly accurate interest scores on every customer.
How it works
Our visualisation has been designed from the ground up to help you make sense of what’s happening. Which, in turn, allows you to make better decisions for customers and the business.
With a discovery rather than reporting focus, users explore customer behaviour asking their own business questions, whether that is identifying which competitors are capturing the attention of Netflix-obsessed new parents, or understanding exactly who to target for the next iPhone launch.
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Our Intelligence Dashboard answers your questions by giving you the power of performing sub-second queries over billions of events. This is possible thanks to three pieces of Intent HQ technology:
Our blazingly fast data processing pipeline, which efficiently aggregates all the data available using the power of Spark.
Our Profile API, backed by a specialised Elasticsearch cluster, which optimises each query to offer real time results.
The Insights App, a single page application written with React that provides the end-user with a slick and fast user interface (UI).
How it works
Anticipate what individual customers want before they even know it themselves. Before long you will change customer perceptions, which as all marketers know is the holy grail of marketing. Oh, and you will also be able to forecast your quarterly results more accurately.
Our AI based anticipation is at the cutting edge published research. From call centres to online; in-store experience to pricing — wherever a customer interacts with your brand there is an opportunity to create a more helpful interaction, based on everything the customer has done with you.
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Intent’s Customer AI is at the cutting edge of deep learning. We encode all customer data with unparalleled accuracy, creating a dense representation of the features in data.
We use this to play out different sequences over time (t-1, t-2, etc.) to generate a range of probabilities that a customer will take a specific action at a specific point in time. We do this using all the data, not just a specific set of actions. The results are uncannily accurate.
This means that for every customer, based on everything they have done, you can now predict what’s next and enable intelligent journey optimisation.
The tricky bit is knowing what customers want and then delivering it at scale. Intent HQ was founded to answer one burning question: how could we help organisations treat every customer as an individual, even with millions of customers?
And our answer? By understanding each customer as a human, and helping them on their way.
We are an open, down-to-earth international team. A team of data scientists, engineers, designers, marketers, strategists, mountain climbers, foodies and inventors.
A team focused on creating a world where customer decisions are smart and helpful, where irrelevant interactions are consigned to the past. In short, a world where there’s human-like understanding of each customer.
We tackle seriously difficult problems at the cutting edge of advanced analytics and machine learning, solving challenging customer problems at scale.
If this ignites your own curiosity, get in touch to share your business challenge, or hear about opportunities to join us – we would love to hear from you.
And by-the-way, our offices really do overlook the Thames!
Meet the people behind the mission
Jonathan Lakin
CEO
Guillermo Christen
CTO
Dave Wardell
Sales Director
Sharifah Amirah
Chief Client Officer
Gordon Power
Chairman
Peter Munro
CFO
Jonathan Lakin
CEO
Guillermo Christen
CTO
Dave Wardell
Sales Director
Sharifah Amirah
Chief Client Officer
Gordon Power
Chairman
Peter Munro
CFO
GENEROUS SALARY PACK
26 PAID HOLIDAY DAYS (PLUS BANK HOLIDAYS)
COMPANY-SUPPORTED PENSION SCHEME
SHARE OPTION SCHEME / EQUITY PLAN
CHILDCARE VOUCHER SCHEME
BEER FRIDAY
hello@intenthq.com
+44 (0)20 7636 4400
LONDON
5th Floor
80 Strand
London, WC2R ONN
BARCELONA
Carrer Zamora 46,
4-4
08005 – Barcelona
BARCELONA
Carrer Zamora 46,
4-4
08005 – Barcelona
BARCELONA
Carrer Zamora 46,
4-4
08005 – Barcelona
The Location
Telefonica O2
“Our partnership with Intent HQ has helped us know our customers on a completely different level, as people. This is transformational, allowing us to create the relationship of equals we strive to have with customers and strengthening our market position. For us, data is at the heart of every decision we make.”
Nina Bibby, CMO, Telefonica UK
The challenge set for Intent HQ was to unearth the value hidden in an abundant customer dataset, transforming it into a data-driven customer experience and significant business performance.
Which is exactly what we did, following our four-step approach to customer intelligence. From ingesting every customer event to enriching the data to democratising the insight to injecting intelligence into customer interactions.
Intent HQ’s Customer AI helps build strategy ‘customer out’, rather than via guesswork and dramatically lowers operating costs through a deep understanding of customer behaviour.
You will benefit from our £25m+ investment in cutting-edge artificial intelligence, and you will step-change the lifetime value of every customer, rewarding each person’s loyalty in a way that actually matters to them.
We Deliver FOR MARKETing
Immediate answers
How do I upsell to
low-spending
millennials who are
interested in travel
and politics?
to marketing questions
Intent HQ empowers you to make data-driven customer experience a reality. You will deeply understand how a person’s behaviours, habits and interests drive spend, profit and retention.
You will have the ingredients to make every proposition relevant, every message helpful, compelling and necessary. As a result, you will increase cross-sell, upsell, and retention rates, while also improving customer satisfaction levels.
Product marketing experts will be able to prioritise effort into innovations that matter to customers, reducing risk and increasing profitability
“Unlocking such a sophisticated level of intelligence has moved a number of our core marketing programmes forward and made them more efficient and effective.”
Gareth Hussey,
Head of Personalisation and Performance Marketing
We Deliver for analytics
“The customer intelligence we have gained from Intent HQ’s platform is remarkable. The depth and speed of analytics has helped us to improve our business models, and is the foundation for driving a true data-driven customer experience.”
Sandra Fazackerley,
Director of Customer Data, Insight & Experience
If you are like most analytics teams, your data has lots of issues. By storing all your customer data (yes, every event) in a lossless way, you will have easy access to clean, organised and easily accessible data on every customer.
With unique interest scores, automated feature discovery and lightning-fast access to configurable profiles on every customer you will be able to create more predictive models.
You will also be better equipped to operationalise your smarts across the business and connect data to outcomes.
You will even have the ability to anticipate customers’ needs, with our deep learning based sequencing algorithms and drive a whole new customer experience.
Finally, our intuitive interfaces mean you democratise your new intelligence across the business.
We deliver for GDPR
Intent HQ is
ISO27001 certified,
and takes the lowest
possible risk within the
certification framework.
Intent HQ provides platinum level protection by default. Data is encrypted (even at rest), organised, accurate, and compliant. As are our processes.
The core to an effective GDPR implementation is having all your customer data accessible in one place; We provide just that – a complete micro-database on each customer.
This means you will be able to handle subject access requests and data portability on-demand and significantly lower your compliance costs.
We shine at accelerating consent – using our customer AI to provide more context for each customer together with guidance on how you should message them.
Where consent is not available, in some cases we can deliver Pseudo Anonymity – essentially creating a clear separation between original customer data and the patterns learned from that data. Those patterns are then used to market to customers.
In short, we will deliver the basics, then help turn your GDPR compliance into a strategic asset.
