Our Mission

It’s simple: business results come from understanding what really matters to every customer. But for large businesses with millions of customers and billions of interactions, this proves to be a great challenge.

We are Intent HQ, and we’ve set out to accomplish this mission by understanding what interests each person, at scale.

We are data scientists, engineers, designers, marketers, strategists, mountain climbers, foodies, smart, down to earth, open, from many backgrounds and insanely curious.

Together, we’ve built a product that delivers a human-like understanding of each of your customers, using advanced data science and machine learning techniques.


See what some of our clients have to say about us


  • Nicola Novellone Web, Digital & Social Director,
    Sky Italia

    “Intent HQ helps us truly understand the interests and demands of our customers, creating the potential to execute cross-sell and retention promotions more effectively. It creates a win-win scenario for all.”

  • Gordon White Group Data Director,
    Time Out

    "Intent HQ’s ability to describe individuals at scale is second-to-none, and their intuitive Insights Dashboard allows us to create new custom segments with ease."

  • Marco Bettarini Digital Traffic Strategist EMEA,
    Food Network

    "Intent HQ managed to target an audience beyond the criteria of our initial brief and achieve an excellent response rate that far exceeded the industry averages"

  • Robert Haines Head of Strategy & Business Development,
    Sports Revolution

    "Thanks to Intent HQ we now know more about our app user base than ever before. The high quality data that we now have access to is driving ongoing improvements to our advertising sales and partnership strategies."

  • Jonathan Davies Head of Digital Solutions,
    Telegraph Media Group

    "We now have instant access to engagement statistics across a range of clients to help us optimise the pages and help our sales team show that we can provide insight."

The Team

Meet the people behind the mission
Board & AdvisorsManagementProduct & EngineeringSales & Client ServicesFinance & AdminAll
intent hq Jonathan_Lakin_CEO
Jonathan LakinCEO
Peter_Munro_CFO intent hq
Peter MunroCFO
Gordon PowerChairman
Sharifah AmirahVP Client Solutions
intent hq Nathan_Kleyn_Front-End-Systems-Architect
Nathan KleynSenior Frontend Systems Developer
intent hq Adam-Davies-Software-Developer-Cropped1
Adam DaviesManager, Software Engineering
intent hq Chris_Jansen_Senior-Systems-Engineer-4.4.2014-Cropped1
Chris JansenPrincipal Software Engineer
intent hq Alec_Hill_2_Senior-Front-End-Developer
Alec HillSenior Frontend Engineer
intent hq Catherine-Da-Graca_2_Software-Engineer
Catherine Da GracaSoftware Engineer
evgeny lazarev - intent hq
Evgeny LazarevTechnical Operations Manager
intent hq Javier-Pedreira_Junior-Software-Engineer-Cropped
Javier PedreiraQA Software Engineer
intent hq Albert_Pastrana_Development-Manager
Albert PastranaTechnical Fellow
Carlos DiazSoftware Engineer
Fernando MoraSoftware Engineer
john lyon - intent hq
John LyonData Scientist
Theo DicksonData Engineer
Alex HolmesProduct Evangelist
intent hq Ben-Marnan_Account-Manager_Cropped
Ben MarnanHead of Client Services
Daniel RodriguesClient Engagement Manager
Lawrence ChapmanClient Programme Director
Donal MoranInsights & Analytics Consultant
intent hq Mark_Bunn_UI_UX-Product-Designer
Mark BunnProduct Designer
jamie walker - intent hq
Jamie WalkerFinancial Controller
Natalie MouttaManagement Accountant
intent hq Yema_Coker_EA-to-CEO_Cropped
Yema-Kellen CokerHR Manager & EA to Jonathan Lakin - CEO
Lucy RobertsonOffice Coordinator

Press Room

Join Us


Find Us

5th Floor, 80 Strand,
London, WC2R 0NN
hello@intenthq.com+44 (0)20 7636 4400