Businesses grow by delivering what customers want.

The tricky bit is knowing what that is, and delivering it at scale.

Intent HQ was set up in 2010 with one burning curiosity: how could we use technology and smarts to help organisations treat every customer as an individual, even with millions and millions of customers?

And our answer? By understanding what really motivates a customer, and helping them on their way.

Since 2010 we’ve grown to an open, down-to-earth, international team of 30. A team of data scientists, engineers, designers, marketers, strategists, mountain climbers, foodies, and inventors. A team of diverse and vocal individuals united by the desire to create a human-like understanding of customers through data.

We tackle seriously difficult problems right at the cutting edge of advanced analytics, solving challenging customer problems at scale. If this ignites your own curiosity, get in touch to share your business challenge, or hear about opportunities to join us as we continue disrupting the market. We’d love to hear from you.

See what some of our clients have to say about us


  • Nina Bibby CMO,
    Telefonica UK

    “Our partnership with IntentHQ has helped us know our customers on a completely different level, as people. This is transformational, allowing us to create the relationship of equals we strive to have with customers and strengthening our market position. For us, data is at the heart of every decision we make.”

  • Nicola Novellone Web, Digital & Social Director,
    Sky Italia

    “Intent HQ helps us truly understand the interests and demands of our customers, creating the potential to execute cross-sell and retention promotions more effectively. It creates a win-win scenario for all.”

  • Gordon White Group Data Director,
    Time Out

    "Intent HQ’s ability to describe individuals at scale is second-to-none, and their intuitive Insights Dashboard allows us to create new custom segments with ease."

  • Robert Haines Head of Strategy & Business Development,
    Sports Revolution

    "Thanks to Intent HQ we now know more about our app user base than ever before. The high quality data that we now have access to is driving ongoing improvements to our advertising sales and partnership strategies."

The Team

Meet the people behind the mission
Board & AdvisorsManagementProduct & EngineeringSales & Client ServicesFinance & AdminAll
intent hq Jonathan_Lakin_CEO
Jonathan LakinCEO
Peter_Munro_CFO intent hq
Peter MunroCFO
Gordon PowerChairman
Sharifah AmirahVP Client Solutions
intent hq Nathan_Kleyn_Front-End-Systems-Architect
Nathan KleynSenior Frontend Systems Developer
intent hq Alec_Hill_2_Senior-Front-End-Developer
Alec HillSenior Frontend Engineer
intent hq Catherine-Da-Graca_2_Software-Engineer
Catherine Da GracaSoftware Engineer
evgeny lazarev - intent hq
Evgeny LazarevTechnical Operations Manager
intent hq Guillermo_Christen_VP-of-Product-Operations_Cropped
Guillermo ChristenCTO
intent hq Javier-Pedreira_Junior-Software-Engineer-Cropped
Javier PedreiraQA Software Engineer
intent hq Albert_Pastrana_Development-Manager
Albert PastranaTechnical Fellow
Carlos DiazSoftware Engineer
Fernando MoraSoftware Engineer
john lyon - intent hq
John LyonData Scientist
Alex HolmesProduct Evangelist
intent hq Ben-Marnan_Account-Manager_Cropped
Ben MarnanHead of Client Services
Lawrence ChapmanClient Programme Director
Donal MoranInsights & Analytics Consultant
intent hq Mark_Bunn_UI_UX-Product-Designer
Mark BunnProduct Designer
jamie walker - intent hq
Jamie WalkerFinancial Controller
Natalie MouttaManagement Accountant
intent hq Yema_Coker_EA-to-CEO_Cropped
Yema-Kellen CokerHR Manager & EA to Jonathan Lakin - CEO
Lucy RobertsonOffice Coordinator

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Find Us

5th Floor, 80 Strand,
London, WC2R 0NN (0)20 7636 4400