The future of marketing is interest-based

Digital marketing is increasingly crowded If attention is the new currency, there simply isn’t enough of it to go around. Click-through rates are in the gutter, adblock use is growing, free reach on social isn’t free anymore, and organic search

13 Apr, 2016Intent HQ

Telcos – Take the Fast Track to Enriched Customer Insight

These days, the main discernible difference between two telco brands is often the way they treat their customers. We talk about enhancing the ‘customer experience’ and improving the ‘customer journey’ – but creating a real stand-out amongst competitors depends on

21 Dec, 2015Intent HQ

Success in the unexpected – the power of data

When creating groups of people to target – in advertising, or for promotions for example – we often like to think we know best. Even with a wealth of data at our disposal, it’s tempting and natural to look for

17 Jun, 2015Ben Marnan

Beat Marketer’s FOMO! [infographic]

…That’s ‘Fear of Missing Out’ in case you weren’t sure. Marketer’s often suffer from this well-known case of FOMO, targeting large prospect groups in the hope a one-size-fits-all message will resonate with a key few. But today’s modern consumer expects

18 May, 2015Intent HQ

Easter Insights – How to Pick a Good Egg

Easter Sunday is just around the corner, bringing with it a delicious feast of chocolate egg-shaped treats! On average a British household spends £75* stocking up their baskets with Easter eggs, chocolate bunnies, hot cross buns and those heavenly little

31 Mar, 2015Intent HQ

5 ways to make your customer data work harder

Let’s say that your business is customer-focused, and that you have collected at least some data about your customers and how they interact with you. Excellent stuff. Now ask yourself a couple of questions: Do you use that data currently? Would

24 Mar, 2015Ben Marnan

Product Release: Enrich your customer profiles with Twitter topics and interests

Intent HQ has long been extracting users’ interests from their Facebook likes. A Facebook page is about something quite specific, with a descriptive name, and some contextual info, that allows us to match them to entries in our Topic Graph. By

2 Mar, 2015Intent HQ

5 resolutions to understand your audience better in 2015

So the decorations are down, and all the edible excesses of the Christmas break already seem like a distant memory… While some of us may be testing out resolutions in the spirit of self-improvement, now is also an excellent time

8 Jan, 2015Ben Marnan

Sky Italia: A journey to prove value

When you’re talking about something as fundamental as ‘understanding an audience’, the trust you place in your approach to data about that audience is vital. Naturally, as a business you will want assurance that any conclusions based on the data

10 Dec, 2014Ben Marnan