Data Monetisation & Personalisation – Let’s Get Real

This is the dream: you put vast troves of data to work, accurately predicting each customer’s wants and desires, creating individually tailored marketing, sales, and service. You solve problems before they become problems. You operate like a nimble and personalised

27 Apr, 2016Intent HQ

How to build human-like customer profiles

Making use of the data exhaust Many customer actions leave a digital imprint — a sort of data exhaust. Content consumption produces weblogs, purchases make transaction records, and smartphones generate coordinates. The potential of the data exhaust is broadly acknowledged,

9 Mar, 2016Intent HQ