The Collector Interface
Effortlessly connect customer data from any source
To provide the richest level of insight, we collect and understand as much customer data as we can. The Collector Interface enables us to ingest data from any source, in any format, at scale.
This includes not only first-party customer data, like purchases, website visits, call logs, and app usage, but also third party data like social profiles. We can ingest customer data on a one-off basis, or via a regularly scheduled process like an API call or file transfer.
All of this data is automatically cleaned and stored in our Immutable Data Store, or IDS.