intent hq - press release - oxford capital leads funding round

Oxford Capital leads Intent HQ funding round

We are proud to share our latest company news, announcing a successful funding round to support the future growth of Intent HQ.

Below you will find the official press release.

 

 

Oxford Capital leads Intent HQ funding round

Growth capital investment positions the leading audience intelligence provider for accelerated commercial growth

Specialist growth capital investor, Oxford Capital, has led a £4.75M funding round for London based software company, Intent HQ. Intent HQ provides a unique and leading audience intelligence offer that creates human-like profiles based on people’s behaviour on social networks and web sites, helping brands and media companies monetise digital properties and increase the value of their content strategy and advertising spend.

Oxford Capital joins existing investor, Edge Performance VCT, which backed the business from an early stage. The investment will enable Intent to accelerate the commercial roll-out of its platform, generate global sales and increase worldwide marketing activity.

Intent enables the largest media and brand companies to effectively and efficiently monetise their digital properties by understanding their consumers’ individual and social preferences in great detail. This “interest graph” is then used to enhance the value of the media property to consumers and brands through the deep and automatic personalisation of content and advertising.

Colin Watts, Partner at Oxford Capital, said:

“A detailed knowledge of an audience and its social content is the next critical element in the competition for consumer engagement and advertising budget. We are delighted to have partnered with Intent HQ in this exciting market.

“Intent has already attracted commercial relations with leading media publishers in the UK, such as The Telegraph, Sky Italia, Food Network and IDG UK. Its ‘Software as a Service’ (SaaS) business model also provides a reliable and growing revenue stream and low cost integration with the customer’s infrastructure. The company’s management team has an outstanding track record and we believe it has the vision and skill to ‘win the market’ for audience intelligence and deep personalisation.”

Jonathan Lakin, Chief Executive Officer, Intent said:

“Through the investment process, Oxford Capital helped us gain new insights into our business and refined our strategy. They really understand our space and are a great partner for our next phase of international growth.

“This funding round allows us to accelerate our global distribution and marketing and marks an important step forward in our commercial development. We are very excited about the prospects for further rapid growth in demand for audience intelligence, where our platform gives our clients an amazing opportunity to identify, access and action unique consumer intelligence.”

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For further information please contact:

 

Colin Watts, Partner. Oxford Capital Partners

+44 (0)1865 860 760

cwatts@oxcp.com

Mike Lord, Lord Public Relations (OCP)

+44 (0)7831 401 311

lord.mike@btinternet.com

Tom Webb, Whiteoaks Public Relations (Intent HQ)

+44 (0)1252 727313

tomw@whiteoaks.co.uk

 

Notes to editors:

 

About Oxford Capital (www.oxcp.com)

Founded in 1999 Oxford Capital is a specialist investment manager working on behalf of institutional and private investors.

The firm is a leading UK growth capital and infrastructure capital investor. It manages a range of investment strategies designed for institutions, family offices, and sophisticated private investors.

Oxford Capital has offices in the UK, Switzerland and Hong Kong. It manages an international network of partners and advisers to support the development of its portfolio companies.

About Intent HQ

Intent HQ is a UK based technology company that uses social data to build an ‘interest fingerprint’ of each user, understanding affinities between interests and intents in a human-like way. This allows for greater understanding, targeting and activation of online experiences. Clients include Sports Revolution, Telegraph Media, The Food Network, Zequs, IDG and Sky.