Time Out Facebook campaigns perform 8x better than average with Intent HQ
Already a leading publisher in cities such as London and Manchester, Time Out approached Intent HQ to help expand their reach across the UK.
“We knew we had the right data but the extra dimension of intelligence Intent HQ’s technology brings ensured a remarkable 8x lift in engagement across our campaigns” – Gordon White, Group Data Director at Time Out.
Using Time Out’s expansive dataset and our proprietary customer prediction technology we were able to create an ‘interest fingerprint’ of each person to reveal what topics and interests really mattered to each regional audience.
The result? An actionable, hyper-targeted strategy and great results, proving that a much deeper understanding of your audience is critical to improving campaign efficiency and performance.
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