Intent HQ and Food Network prove the importance of understanding subscriber interest data to drive higher marketing engagement rates and performance.
Food Network were tasked with driving quality traffic to an on-site recipe collection sponsored by a new advertiser. Achieving the best results for their client required reaching a highly relevant audience with a genuine interest in the sponsored recipe area to drive awareness and engagement.
Using Intent HQ’s Customer A.I. ensured Food Network targeted only the right audience with their message.
“Intent HQ managed to target an audience beyond the criteria of the initial brief and achieve an excellent response rate that far exceeded the industry averages for Facebook activity of this type.” – Marco Bettarini, Digital Traffic Strategist EMEA
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