Customer AI

Intelligence in every decision

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We deliver serious results.
You leapfrog the competition

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We anticipate what customers want
(before they know it themselves)

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Beyond the 360 profile
to human first

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We transform GDPR into
a strategic asset

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Telefonica O2

From raw data to business performance
(via Customer AI)

“Our partnership with Intent HQ has helped us know our customers on a completely different level, as people. This is transformational, allowing us to create the relationship of equals we strive to have with customers and strengthening our market position. For us, data is at the heart of every decision we make.”

Nina Bibby, CMO, Telefonica UK

The challenge set for Intent HQ was to unearth the value hidden in an abundant customer dataset, transforming it into a data driven customer experience and significant business performance.

Which is exactly what we did, following our four-step approach to customer intelligence. From ingesting every customer event to enriching the data to democratising the insight to injecting intelligence into customer interactions.

Intent HQ’s Customer AI helps build strategy ‘customer out’, rather than via guesswork and dramatically lowers operating costs through a deep understanding of customer behaviour.

You’ll benefit from our £25m+ investment in cutting-edge artificial intelligence, and you’ll step-change the lifetime value of every customer, rewarding each person’s loyalty in a way that actually matters to them.

We Deliver FOR MARKETing

Making "data-driven" a reality

Immediate answers

How do I upsell to
low-spending
millennials who are
interested in travel
and politics?

to marketing questions

Intent HQ empowers you to make data-driven customer experience a reality. You will deeply understand how a person’s behaviours, habits and interests drive spend, profit and retention.

You’ll have the ingredients to make every proposition relevant, every message helpful, compelling and necessary. As a result, you’ll increase cross-sell and upsell, retention rates, and customer satisfaction.

Product marketing experts will be able to prioritise effort into innovations that  matter to customers, reducing risk and increasing profitability

“Unlocking such a sophisticated level of intelligence has moved a number of our core marketing programmes forward and made them more efficient and effective”

 

Gareth Hussey,
Head of Personalisation and Performance Marketing

Connecting customer behaviour to business KPIs
Location
Profitability
£16.2 Average Profitability
USAGE
USERS
5
10
15
20
25
s
1.5K
1K
0.5K
0
Interests (top winners)
Technology
25.2K
Discounts
22.4K
YouTube
19.6K
Video Games
18.1K
Snapchat
16.4K
Celebrity
15K
Months to Contract End
MONTHS
Last
Month
1-2
2-3
3-6
6-12
12+
USERS
14K
10.5K
7K
3.5K
0

We Deliver for analytics

Organised data, unique scores, automated feature discovery

“The customer intelligence we have gained from Intent HQ’s platform is remarkable.  The depth and speed of analytics has helped us to improve our business models, and is the foundation for driving a true data-driven customer experience.”

Sandra Fazackerley,
Director of Customer Data, Insight & Experience

If you are like most analytics teams, your data has lots of issues. By storing all your customer data (yes, every event) in a lossless way, you’ll have easy access to clean, organised and easily accessible data on every customer.

With unique interest scores, automated feature discovery and lightning-fast access to configurable profiles on every customer you’ll be able to create more predictive models.

You’ll also better equipped to operationalise your smarts across the business and connect data to outcomes.

You’ll even have the ability to anticipate customers’ needs, with our deep learning based sequencing algorithms and drive a whole new customer experience.

Finally, our intuitive interfaces mean you democratise your new intelligence across the business.

We deliver for GDPR

A single source of the truth for each customer and accelerated consent

Intent HQ is
ISO27001 certified,
and takes the lowest
possible risk within the
certification framework.

Intent HQ provides platinum level protection by default. Data is encrypted (even at rest), organised, accurate, and compliant. As are our processes.

The core to an effective GDPR implementation is having all your customer data accessible in one place; We provide just that – a complete micro-database on each customer.

This means you will be able to handle subject access requests and data portability on-demand and significantly lower your compliance costs.

We shine at accelerating consent – using our customer AI to provide more context for each customer together with guidance on how you should message them.

Where consent is not available, in some cases we can deliver Pseudo Anonymity – essentially creating a clear separation between original customer data and the patterns learned from that data. Those patterns are then used to market to customers.

In short, we’ll deliver the basics, then help turn your GDPR compliance into a strategic asset.