Company
No one is average.
We believe every person is unique, with evolving needs, preferences and intentions. Reducing individuals to stereotypes may simplify marketing, but it becomes transactional and diminishes value. We reject this approach. When human behaviour is better understood, relevance improves. When relevance improves, value follows.
By combining advanced AI with a total commitment to personal boundaries, we develop technology that understands individuals' needs, recognises relevant opportunities and thus makes a meaningful difference in people's lives. Underpinning it all is an uncompromising respect for personal privacy, embedded at the core of everything we do.
We seek to be recognised as a trusted intelligence that understands what fits each individual, anticipating needs with precision and as a result, enhancing lives naturally, responsibly and with meaningful relevance.
Our values
Our values
Customer profiles managed
Customer value underpinned
Patents
of the Year 2025
Certified
Certified
Certified
And Diversity Strategy 2025
Leadership
Gordon Power
Non-Executive Chairman
Jonathan Lakin
Chief Executive Officer & Co-Founder
Lawrence Chapman
Chief Operating Officer & Co-Founder
Sharifah Amirah
Chief Client Officer
Peter Munro
Chief Financial Officer
Tobie Alberts
Chief Technology Officer
Jonathan Woolf
Chief Revenue Officer
Gil Levy
SVP Edge Revenue Lab
Ofer Tziperman
SVP Business Development
Our Senior Team
Shafeeq Shajahan
VP of Product
Lisa Bolsover
Global Director of People
Jerry Lieveld
VP of Design
Andrew Cole
VP Value Realisation
Ben Marnan
Director, Data Strategy & Insights EMEA
Sangram Reddy
Director of AI Technology
Rachel Yeomans
Director, Data Strategy & Insights NA
Albert Pastrana
Director of Engineering & General Manager BCN
Jason Cornock
VP Privacy & InfoSec
Ryan Mackie
VP of Legal & Data Protection Officer
Kipp Gearhart
VP Sales Americas
Lidor Raviv
Client Success Lead
Laura Wilkinson
Global Head of Talent
Benjamin Haas
VP Sales MENA
Lewis Longman-Jones
Global Solutions Director
Adam Wilson
Head of Delivery & Change
Tom Reeve
Director of Cloud Technology
Prathna Singh
Executive Client Success Consultant
Alexander Alvén
VP Finance Operations
Scott Macintosh
Director, Financial Planning and Analysis
Colin White
Head of Marketing