Legal
Last updated: March 2026
Intent Limited is the data controller for personal data collected through intenthq.com and intent.one. We are registered in England and Wales (company number 07220983) with our registered office at 6th Floor, 33 Kingsway, London WC2B 6UF, United Kingdom.
Intent builds privacy-preserving behavioural intelligence technology. Privacy is not an afterthought in our business. It is the architecture.
We collect minimal data. These websites use limited third-party advertising technologies to measure the effectiveness of our marketing campaigns. These are described in Section 5 (Cookies and consent) below. We do not engage in cross-site behavioural profiling of individual visitors.
If you submit the sign-up form on intent.one, we collect the information you provide: name, company, email address, and stated business objective. This is used solely to respond to your enquiry.
If you use the contact form, we collect your name, email address, company, and message. This is processed to respond to your request and then retained only as long as necessary for that purpose.
Some interactive features — the genome filtering system, ROI calculator, and Answers interface — store temporary state in your browser session to preserve context as you navigate. This data stays in your browser and is not transmitted to Intent.
We use analytics tools to understand how visitors use our sites. We do not build individual visitor profiles or share analytics data with third parties for advertising purposes.
We use Plausible Analytics (privacy-respecting, cookieless) and Google Tag Manager to measure site usage and improve the experience. Google Tag Manager may load additional scripts configured by Intent for analytics and performance measurement. Data collected through analytics tools is not sold to third parties. For information about advertising-related technologies we use, see Section 5 below.
Intent's product (IntentOne) processes behavioural signals on-device. No personal data is transmitted to the cloud. Our Privacy Twin architecture generates anonymised behavioural profiles that cannot be re-identified.
The product's privacy architecture is structural, not procedural. The data needed to identify an individual never exists in our systems. For technical details, see our Deep Privacy page.
Deep Privacy — how the technology worksWe group cookies and similar technologies into three categories: Essential (theme preference, session state, cookieless page analytics), Analytics (Google Analytics, aggregate usage signals), and Marketing ( advertising campaign measurement, audience insights, and conversion tracking; see details below).
On your first visit, a consent banner allows you to accept all, reject all, or manage preferences by category. You can change your choices at any time via the Cookie preferences link in the site footer. Your preferences are stored in your browser and expire after 180 days, at which point you will be prompted again.
When you consent to Marketing cookies, the following advertising technologies may be active on our websites:
LinkedIn Insight Tag, operated by LinkedIn Ireland Unlimited Company. This tag collects data about visits to our websites to measure the performance of our LinkedIn advertising campaigns and provide aggregated audience insights. It may set cookies on your device. LinkedIn's processing of this data is governed by the LinkedIn Cookie Policy (https://www.linkedin.com/legal/cookie-policy) and Privacy Policy (https://www.linkedin.com/legal/privacy-policy) .
Google Ads tags, operated by Google Ireland Limited. These tags measure conversions from our Google advertising campaigns and may be used for remarketing. Google's processing of this data is governed by the Google Privacy Policy (https://policies.google.com/privacy) and Google Ads Data Processing Terms (https://business.safety.google/adsprocessorterms/).
Microsoft Advertising Universal Event Tracking (UET) tag, operated by Microsoft Ireland Operations Limited. This tag measures conversions from our Microsoft advertising campaigns. Microsoft's processing of this data is governed by the Microsoft Privacy Statement (https://www.microsoft.com/en-gb/privacy/privacystatement).
These tags only fire after you have actively consented to Marketing cookies. If you reject Marketing cookies or do not make a selection, no advertising tags will load. You can withdraw your consent at any time via the Cookie preferences link in the site footer.
We do not sell personal data. Where you consent to Marketing cookies, limited data (such as page visits, device information, and cookie identifiers) may be shared with LinkedIn Ireland Unlimited Company, Google Ireland Limited, and Microsoft Ireland Operations Limited for the purposes of advertising campaign measurement and conversion tracking, as described in Section 5.
We may share personal data with service providers who assist in operating our websites, subject to contractual data protection obligations. We share aggregated, anonymised information where it serves a legitimate business purpose.
Personal data collected through these websites is primarily stored within the United Kingdom and European Economic Area.
Where transfers outside the UK/EEA are necessary (for example, to service providers), we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the relevant data protection authorities.
We retain personal data only as long as necessary for the purpose it was collected. Contact form submissions and sign-up enquiries are retained for the duration of the business relationship or enquiry, then securely deleted.
Browser session data (theme preferences, filter state) is controlled by you and can be cleared at any time through your browser settings.
We process personal data on the following legal bases under UK GDPR:
Consent: - where you have actively submitted information to us (sign-up form, contact form). - where you opt in to Marketing cookies, for the processing of data by advertising platforms as described in Section 5.
Legitimate interests: to operate and improve our websites, respond to enquiries, and ensure security. We balance our interests against your rights and freedoms.
Legal obligation: where retention is required by law (for example, financial regulations).
Under GDPR, CCPA, and equivalent legislation, you have the right to:
Access the personal data we hold about you. Rectify inaccurate data. Request erasure of your data. Restrict or object to processing. Data portability — receive your data in a structured, machine-readable format. Withdraw consent at any time, without affecting the lawfulness of prior processing.
To exercise any of these rights, email privacy@intenthq.com. We will respond within 30 days.
Intent is SOC 2 Type II certified and ISO 27001 certified. We apply these security standards to our website infrastructure as well as our product.
We may update this policy to reflect changes in our practices or legal requirements. Material changes will be indicated by updating the date at the top of this page. We will not reduce your rights under this policy without your consent.
If you have concerns about how we handle your data, contact us at privacy@intenthq.com.
You also have the right to lodge a complaint with the Information Commissioner's Office (ico.org.uk) or your local data protection authority.
Data Protection enquiries: privacy@intenthq.com
General enquiries: hello@intenthq.com
Intent Limited, 6th Floor, 33 Kingsway, London WC2B 6UF, United Kingdom.